Peter Drucker said “If you want something new, you have to stop doing something old.” Yes, as the pace of the world seems to move faster each day, it’s easy to get caught up in the abundance of technology and choices we now have. But that can leave you drained–especially if you are simply adding these things on top of your already busy life.
Drucker’s quote is especially important to think about as you go about your daily tasks. Are there old processes that you still go through the motions on just because it’s the way it’s always been done? There are more options than ever, many aimed at making life easier. In order to fully benefit from them, take a good look at the things you do every day and decide what is still working–what is still relevant. You’ll find change when you stop doing everything as it’s always been done.
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Today, we live in a world where everything is moving faster and faster. And we’re all busier than ever. Time is hard to come by. There is always so much to do and we are doing those things in multiples.
While many sayings of yesteryear have long since become clichés, “a picture is worth a thousand words” is one that is still extremely relevant. With so many messages coming at us at any given second, many businesses are sharing their story through pictures and info graphics.
90 percent of information transmitted to the brain is visual and we process images 60,000 times faster than plain text (B2B Infographics). So what’s one thing we could all do to make our social media communications be even more engaging both on the business and individual sides? Think with your eyes–create a visual.
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Marketing is being rewritten. Technology is rapidly updating and advancing, causing companies to undergo change at exhaustive rates. Our individual lives are transforming faster than ever before to adapt to the modern world inventions.
Revolutions used to take a very long time — even centuries. Today, we are experiencing a rapid cultural transformation that is affecting nearly every aspect of our lives. And it will be different five years from now.
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If you’ve ever been in marketing, you’ve heard of the sales funnel. Basically, in the beginning, you have lots of people who are exposed to your message but aren’t all likely to do business with you.
As the funnel narrows and moves along the path from awareness to interest to evaluation and so on, there are less and less people but they become more apt to buy. Finally, you get to the end of the funnel with the few people who followed the linear path who are now your key and committed customers.
Because of technology and social media, the buying process is no longer a fixed path. Today, people make decisions very fluidly. We do necessarily follow the same predictable path for buying as we once did. Sometimes we wind through the process, circle back, decide quickly or not at all.
The challenge for marketers is not only to reach potential customers in any part of their own unique process but to create real value. We do not want “promised” or perceived value. With the megaphone that is social media, there is too much transparency. We will figure out what is real and what is a gimmick. Marketing needs to focus on providing real value and unique experience every step of the way. Then maybe we’ll buy.
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