Social media has changed our world. One of the best things about it is that it gives people the forum to put themselves out there more. Yes, it can also be seen as a digital curtain that some will hide behind but there are plenty of people finding the courage to be more real and reveal more of their authentic selves with every tweet, every post and every snapshot.
Social media facilitates the connections between like-minded people and has led to the creation of many online forums that foster compassion, innovation and encouragement. It has provided the space for people who once may have felt to be the “odd man out” in the world so they can connect with others and feel a part of something real.
So now that it’s changed us all personally, what does this mean for business?
It’s evidence of the obvious shift away from selling people and towards creating real, genuine connections with them.
This type of communication is all about content and using that content to create actual human connections. It lends brands the opportunity to show people who they are as opposed to simply what they do.
And now, the big question–How should businesses do it and do it right?
Know your customers. Know who they are and know what they want. And then, respond to their needs. Listen to the conversations of your potential custom
ers and then provide the solution to their problems. Don’t just hear what you want to hear either. Listen to it all–the good and the bad. People are talking and they want to be heard. Be the one that hears them.
-Be Real, Reachable And Human
People want to interact with people not enterprises. You’re listening to your customers and you know what they want. Now show them that you’re capable of adapting based on their needs. Social Media 101
-Remember, It’s Not About The Product, It’s About People
People want to belong. They want to engage and be heard and they want to feel understood. Sure, your product is important but they want to feel as though it’s about them, not the product.
It does not matter if the business you work for is a small local business, a national non-profit or a branch of a major corporation–the thing that people are looking for is the same everywhere–engagement. The businesses that listen, adapt, reach out and allow customer’s to shape their brand have a phenomenal opportunity to create a tribe of people that will follow and essentially become ambassadors for their brand.
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Today, we live in a world where everything is moving faster and faster. And we’re all busier than ever. Time is hard to come by. There is always so much to do and we are doing those things in multiples.
While many sayings of yesteryear have long since become clichés, “a picture is worth a thousand words” is one that is still extremely relevant. With so many messages coming at us at any given second, many businesses are sharing their story through pictures and info graphics.
90 percent of information transmitted to the brain is visual and we process images 60,000 times faster than plain text (B2B Infographics). So what’s one thing we could all do to make our social media communications be even more engaging both on the business and individual sides? Think with your eyes–create a visual.
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Marketing is being rewritten. Technology is rapidly updating and advancing, causing companies to undergo change at exhaustive rates. Our individual lives are transforming faster than ever before to adapt to the modern world inventions.
Revolutions used to take a very long time — even centuries. Today, we are experiencing a rapid cultural transformation that is affecting nearly every aspect of our lives. And it will be different five years from now.
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Following the highly buzzed about Millenials, the group that makes up Generation Z, born from 1990 through 2010, is truly one that has been exposed to technology since the very beginning. They have access to information starting at a very young age and marketers will need to adapt to their multi-screen, tech-savvy habits.
Gen Z spend 3.9 hours a week watching TV online. 70% of 10-13 year olds have a mobile device and more than 1/3rd of them use a tablet regularly (The Intellegence Group). Those that have grown up with the proliferation of technology change their attention between mediums (tablets, smartphones, computers, TV and magazines) 27 times an hour–that’s nearly every other minute!
What are the Gen Zs doing on those multiple devices? According to the research, 71% are visiting social networking sites, 63% are on the web and 57% are multitasking while doing homework.
So what does it take to earn the attention of this group? Marketers need to reach them in spaces that they occupy and to provide unique experiences that will capture their attention. Gen Zs expect more from brands and are continually reevaluating the brands they choose so innovation, authenticity and uniqueness are crucial. Successful marketing is not all about the brand these days. It’s about the engagement of the consumers. It’s about the conversation.
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