It’s Not About Product–Its About People (How Businesses Need To View Social Media)

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Social media has changed our world. One of the best things about it is that it gives people the forum to put themselves out there more. Yes, it can also be seen as a digital curtain that some will hide behind but there are plenty of people finding the courage to be more real and reveal more of their authentic selves with every tweet, every post and every snapshot.

Social media facilitates the connections between like-minded people and has led to the creation of many online forums that foster compassion, innovation and encouragement.  It has provided the space for people who once may have felt to be the “odd man out” in the world so they can connect with others and feel a part of something real.

So now that it’s changed us all personally, what does this mean for business?

It’s evidence of the obvious shift away from selling people and towards creating real, genuine connections with them.

This type of communication is all about content and using that content to create actual human connections. It lends brands the opportunity to show people who they are as opposed to simply what they do.


And now, the big question–How should businesses do it and do it right? 


Know your customers. Know who they are and know what they want. And then, respond to their needs. Listen to the conversations of your potential custom

ers and then provide the solution to their problems. Don’t just hear what you want to hear either. Listen to it all–the good and the bad. People are talking and they want to be heard. Be the one that hears them.

-Be Real, Reachable And Human

People want to interact with people not enterprises. You’re listening to your customers and you know what they want. Now show them that you’re capable of adapting based on their needs. Social Media 101

-Remember, It’s Not About The Product, It’s About People

People want to belong. They want to engage and be heard and they want to feel understood. Sure, your product is important but they want to feel as though it’s about them, not the product.

It does not matter if the business you work for is a small local business, a national non-profit or a branch of a major corporation–the thing that people are looking for is the same everywhere–engagement. The businesses that listen, adapt, reach out and allow customer’s to shape their brand have a phenomenal opportunity to create a tribe of people that will follow and essentially become ambassadors for their brand.  


If You Want To Engage People, Tell Your Story In Pictures

Want To Engage People? Think VisualToday, we live in a world where everything is moving faster and faster. And we’re all busier than ever. Time is hard to come by. There is always so much to do and we are doing those things in multiples.

While many sayings of yesteryear have long since become clichés, “a picture is worth a thousand words” is one that is still extremely relevant. With so many messages coming at us at any given second, many businesses are sharing their story through pictures and info graphics.

90 percent of information transmitted to the brain is visual and we process images 60,000 times faster than plain text (B2B Infographics). So what’s one thing we could all do to make our social media communications be even more engaging both on the business and individual sides? Think with your eyes–create a visual.

Get Used To Rapid Change–We’re Evolving Faster Than Ever

Marketing is being rewritten. Technology is rapidly updating and advancing, causing companies to undergo change at exhaustive rates. Our individual lives are transforming faster than ever before to adapt to the modern world inventions.

Revolutions used to take a very long time — even centuries. Today, we are experiencing a rapid cultural transformation that is affecting nearly every aspect of our lives. And it will be different five years from now.

Why They Buy: Gen Z And Their Habits

Following the highly buzzed about Millenials, the group that makes up Generation Z, born from 1990 through 2010, is truly one that has been exposed to technology since the very beginning. They have access to information starting at a very young age and marketers will need to adapt to their multi-screen, tech-savvy habits.

Gen Z spend 3.9 hours a week watching TV online. 70% of 10-13 year olds have a mobile device and more than 1/3rd of them use a tablet regularly (The Intellegence Group). Those that have grown up with the proliferation of technology change their attention between mediums (tablets, smartphones, computers, TV and magazines) 27 times an hour–that’s nearly every other minute!

What are the Gen Zs doing on those multiple devices? According to the research, 71% are visiting social networking sites, 63% are on the web and 57% are multitasking while doing homework.

So what does it take to earn the attention of this group? Marketers need to reach them in spaces that they occupy and to provide unique experiences that will capture their attention. Gen Zs expect more from brands and are continually reevaluating the brands they choose so innovation, authenticity and uniqueness are crucial. Successful marketing is not all about the brand these days. It’s about the engagement of the consumers. It’s about the conversation.

Tips To Make Your Fans LOVE Your Business Facebook Page

Facebook for BusinessesBusinesses need to be in the social space. Plain and simple. And one of the most obvious places to start is with Facebook. But once your business is there, the real question is “what now?”

1. Understand your audience: look at the analytics on your page.

  • What time of day are they visiting your page?
  • How old are they? Male or Female?
  • Where do they live?
  • What posts have they been more engaged in?

2.  Post for them, not for you. 

One of the most confusing things about social media is figuring out what content to deliver and then how to turn that content in to true return for the business.

  • Do not post only about sales and marketing efforts. Think of your Facebook audience as your friends that you would like to do business with. You have to develop a relationship with them before you ask them to buy!
  • Do not post only about you or your business’s interests. That’s great that you all pride yourself in a cause–health and wellness, patriotism, whatever it may be. But remember that in most cases, even though posting about these things are a good way to get your audience to know you better, you have to  share content that will also engage and interest them! What do they like? Find ways to expand beyond the business, its products or services and it’s defining interests and values.
  • If you are a local business, post local things! This seems simple but many businesses miss on this one. Share things that are going on around your audience. People love to know what’s happening in their own back yard.

3. Listen and respond. 

  • I was in NYC this past Thanksgiving and was Tweeting/Instagramming pictures during the parade. Many of the companies of the balloons that I was posting were Retweeting or Liking my posts. It mean something! The ones who listened to what was being said about them seized a huge opportunity.
  • Businesses used to control their marketing. Now the audience really does. Listen and respond to your customers and they will in turn be a part of your marketing plan!
  • ***You may not think it’s a big deal if you respond within a day or two, but I promise you, you will capitalize on this. It is worth it. It is worth it.
  • Don’t be afraid to have an opinion. There are always going to be “bullies” on social media. People feel safe behind their devices and will often say more than they would in person. Be polite and considerate, but don’t be afraid to speak your position and respond. People want to know there’s a human behind that business fan page!

4. Have a sense of humor and give your posts a voice.

Even if you are in a serious industry, try to post some things that are light-hearted and have a voice of their own.

5. Don’t be afraid to make mistakes.

  • It’s a social world.
  • You’re human.
  • Mistakes will be made.
  • Life goes on.
  • Social Media is not a fad–it’s not going away. There will be plenty of posts to come.

6. When you do make a mistake, apologize! 

When a post doesn’t go over well, when you’ve said something that may have offended someone unintentionally,  the gut reaction can be to delete the post or at least delete the unfavorable comments of your audience. Before you go there, consider apologizing. If you really mean it, saying “I’m sorry” will go a long way.

7. Make the time to do it. 

  • You and your staff are running a business. You’re maxed out and running on all cylinders. How on earth are you going to add in something that seems “extra” like social media? It’s not the cherry on top anymore. This is how business is done. Social has to be integrated in to everyday business life.
  • Likely there are some older processes that can be streamlined to make way for the new way of doing business.
  • You don’t have to spend a ton of time, but it’s worth creating a plan up front.
    • How many times a week will you post?
    • What’s the goal for the types of posts?
    • Who will be doing it?
    • Who will be listening? 


*picture courtesy of Anum Hussain

Simple Facebook Posting Tip

The first 18 characters of a Facebook post serve as the meta description. So, when you’re updating your business page’s status, make sure you make the most of it. That text is going to be the SEO title for that update. 

PS. The first word of your update? Good places a higher importance on this one. Consider making it a keyword.



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