Yesterday I learned that a new product I had been fighting hard to launch might not do all we thought it could. The product will likely be useful to someone in some degree but it certainly isn’t the game changer we’ve been looking for.

Of course, I’m disappointed. But I’m not discouraged.  We uncovered interest and a need and it’s a great motivator to listen, learn and to move forward. This lackluster launch did not set us back; it set us in motion. There is an opportunity and we’re better equipped to find a solution. Those who missed this opportunity will likely miss the next…and the next.

 
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