“In the early days, digital was always an afterthought, so we didn’t acknowledge the true cost. We sold wrong, we neglected to put digital-savvy people in our new business roles. Instead of building digital things that had utility, we approached it from a messaging mind-set and put messaging into the space. It took us a while to realize that project management in the digital space is completely different.” *Edward Boches
We are at a major turning point in history. Many sectors have had slow declines, such as the newspaper industry. Now, as technology yields more innovation than ever, irrelevance does not necessarily take decades, years, months; it can happen overnight.
Get comfortable with not knowing, experimenting, trying and moving on. This digital age commands demands that we focus our attention to wherever the conversation is–right now.
*Edward Boches is the Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen, Ad Agency.