We have choices, lots of them. Why should we choose you? You may think we will choose you because you have the best product , the biggest, the award-winning, the flashiest. But honestly, we don’t care. We don’t care how many attachments your product has, or that it has a 3,000 thread count, or that it’s been tried and tested….for 79 years.
It’s not about the product. It’s about how our lives will changes once we have your product. Paint us a picture, invoke our emotions, tell us a story that we can make our own and then help us share it.